One camp swears by them – miracle smoothers that transform frizzy, dull hair into sleek, shiny perfection. The other camp warns against them — suffocating coatings that fake healthy hair while secretly causing buildup and damage underneath.
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Flip over any shampoo bottle and scan the ingredient list. Somewhere between the surfactants and the preservatives, you'll almost certainly find one word: Fragrance. Or its INCI equivalent, Parfum.
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You're standing in the hair care aisle, bottle in hand, squinting at a wall of text on the back. Aqua. Sodium Laureth Sulfate. Cetearyl Alcohol. Polyquaternium-10. It reads like a chemistry exam you never studied for.
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