Privacy Policy

Last updated: December 2025

Introduction

Welcome to Hairook ("we," "our," or "us"). We are committed to protecting your privacy and ensuring transparency about how we collect, use, and protect your personal information. This Privacy Policy explains our practices regarding data collection, use, and disclosure when you use our mobile application.

By using Hairook, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our app.

Information We Collect

Information You Provide

Account Information: Email address, display name, and authentication credentials
Profile Information: Hair type, scalp condition, hair concerns, goals, allergies, sensitivities, and lifestyle factors
Product Searches: Product searches, ingredient lists, and product analysis history
Communication: Messages sent through the AI chat feature and support communications

Automatically Collected Information

Device Information: Device type, operating system, unique device identifiers
Usage Data: App features used, time spent in app, interaction patterns
Analytics Data: Crash reports, performance metrics, feature usage statistics
Location Data: General location data (if enabled) for climate-based recommendations

How We Use Your Information

We use the collected information for the following purposes:

To provide personalized product recommendations based on your profile
To analyze product ingredients and calculate compatibility scores
To improve and optimize the app experience
To provide customer support and respond to inquiries
To send important updates about the app (with your consent)
To analyze usage patterns and improve our services
To detect and prevent fraud or abuse
To comply with legal obligations

Data Storage and Security

Firebase Services

We use Google Firebase for:

Authentication and user account management
Cloud Firestore for storing your profile and scan history
Firebase Analytics for understanding app usage
Firebase Crashlytics for error tracking and app stability
Firebase Performance Monitoring for app performance optimization

Your data is stored securely on Google's cloud infrastructure, which complies with industry-standard security measures including encryption at rest and in transit.

Security Measures

We implement appropriate technical and organizational measures to protect your personal data:

Encryption of data in transit using TLS/SSL
Secure authentication through Firebase Auth
Regular security assessments and updates
Access controls and authentication requirements

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee absolute security.

Third-Party Services

We share data with the following third-party services:

Google Firebase: For app functionality, analytics, and cloud services
Advertising Partners (Free Version Only): Anonymized usage data may be shared with advertising networks to display relevant ads. No personally identifiable information is shared.

We Do Not Sell Your Data

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

Legal Requirements

We may disclose your information if required by law or in response to valid requests by public authorities (e.g., court orders, subpoenas).

As a user, you have the following rights regarding your personal data:

Right to Access

You can access your personal data at any time through the app's Profile section or by contacting us.

Right to Rectification

You can update or correct your profile information directly in the app at any time.

Right to Erasure (Right to be Forgotten)

You can request deletion of your account and all associated data by:

Using the "Delete Account" feature in the app settings
Contacting us at support@hairook.com

Upon deletion, we will remove your personal data, subject to legal retention requirements.

Right to Data Portability

You can request a copy of your data in a machine-readable format by contacting support@hairook.com.

Right to Object

You can object to certain processing of your data, such as analytics or advertising, by adjusting your app settings or contacting us.

Right to Restrict Processing

You can request that we limit how we process your data in certain circumstances.

Children's Privacy

Hairook is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at support@hairook.com, and we will delete such information.

For users between 13 and 18 years old, we recommend parental supervision when using the app.

Data Retention

We retain your personal data for as long as your account is active or as needed to provide services. If you delete your account, we will delete or anonymize your personal data within 30 days, except where we are required to retain data for legal compliance.

International Data Transfers

Your data may be transferred to and processed in countries outside the European Economic Area (EEA), including the United States, where Google Firebase servers are located. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable data protection laws.

Advertising (Free Version)

The free version of Hairook may display advertisements. These ads are served by third-party advertising networks and may use anonymized usage data to show relevant ads. No personally identifiable information is shared with advertisers.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by:

Posting the new Privacy Policy in the app
Updating the "Last Updated" date
Sending you an email notification (if you have provided an email)

Your continued use of the app after changes become effective constitutes acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

Email: support@hairook.com
Website: www.hairook.com

Company: HYT
Address: Ole Wisch 21244, Buchholz, Germany
Owner: Radoslav Tsvetkov

Data Protection Officer

For GDPR-related inquiries, you can contact us at support@hairook.com.

By using Hairook, you consent to our Privacy Policy and agree to its terms. If you do not agree, please do not use the app.