You spent hours in the salon chair. You invested serious money getting your color exactly right. You walked out feeling like a new person. Two weeks later, it's already fading. The vibrant tone is dulling. The blonde is going brassy. The rich brunette is washing out to something flat and lifeless.
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One camp swears by them – miracle smoothers that transform frizzy, dull hair into sleek, shiny perfection. The other camp warns against them — suffocating coatings that fake healthy hair while secretly causing buildup and damage underneath.
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Your scalp is greasy by day two. Your ends feel like straw. You wash your hair and somehow manage to make both problems worse: roots still oily by evening, ends even drier than before.
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You've tried the highly-rated products. You've followed the advice from people with hair that looks like yours. You've invested in "holy grail" shampoos and conditioners that transformed everyone else's hair.
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You switched to clean products expecting better results and got worse. Here's why "gentle" doesn't automatically mean "right for you."
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Heat styling is a trade-off. You get sleek, smooth, bouncy, camera-ready hair. In exchange, you accept a certain amount of stress on your strands. That's the deal, and millions of people make it every day.
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You didn't change your shampoo. You didn't change your routine. But somewhere along the way, your hair changed. It feels coated. Dull. Straw-like at the ends
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Flip over any shampoo bottle and scan the ingredient list. Somewhere between the surfactants and the preservatives, you'll almost certainly find one word: Fragrance. Or its INCI equivalent, Parfum.
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You're standing in the hair care aisle, bottle in hand, squinting at a wall of text on the back. Aqua. Sodium Laureth Sulfate. Cetearyl Alcohol. Polyquaternium-10. It reads like a chemistry exam you never studied for.
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